Sign Up Process Done Right
Recently, in the Email Marketers Club, a question was posed as to who does a good job with their email marketing program. There was one I completely disagreed with and one I wasn't familiar with so I signed up. Upon immediately signing up I new they had it right in regards to their sign up process.
Here's why Newegg.com's sign up process is successful:
• Email sign up form field is prominent on the home page
• Call to action is informative (signing up for deals)
• Only asks for my email (they can ask more later)
• Upon entering my email address, a window is display reminding me to add their address to my address book (increases my chances of getting the message)
• Confirmation email sent which covers all high level details of the communications and what I should expect in addition to a time frame on when I should start receiving info
Simple, to the point and expectations set. Now lets hope I see some good deals!
Labels: email marketers club, email sign up, newegg
posted by MindComet at 10:27 AM
4 Comments:
Not heard of newegg before.. They've got the signup process perfect though. With all our projects we try to ensure the sign up process is as simple as possible At most me ask for 3 pieces of information: Name, email & phone - otherwise people don't bother.
10:57 AM
I am sure they have had huge success in getting sign ups for their emails by offering the hot deals.
I've been to a number of "hot deals" sites that list their deals and people find that they need to be signed up for 24 hours before they can take advantage. Nowadays, anyone who is looking for hot tech deals is signing up for this newsletter just to make sure they can strike as soon as a hot deal is posted on sites like fatwallet.com or slickdeals.net.
11:03 AM
I'd agree that overall, Newegg.com is really solid with their sign up process. I think they miss the boat a *bit* on their From Name in the welcome message. Kimberly and I recently posted a BrontoFire on Welcome Messages and used Newegg.com as one of our examples (FastForward to 1:24 if you want to just see the Newegg.com one).
dj at bronto
8:37 AM
The email capture box is brilliant with "Never Miss Another Deal" - short and to the point.
The Welcome message however, is way too busy and misses the mark on so many levels:
1. "This email has been sent by our automated notification system." Not exactly the first thing you want your subscribers reading when they open your email.
2. "For help, visit our Contact Us Page. Please do not reply directly." Do not reply? Right off the bat you are sending negative vibes to your customer. Translation: We don't want to hear back from you.
3. The banner above the body copy. Promotes signing up for the Newsletter? Um.... I just did right?
4. "CONFIDENTIALITY NOTICE" Why put so much emphasis and waste so much real estate on something that can be summarized with a 2 word text link: privacy policy.
5. No incentive coupon. You want subscribers to start buying your stuff? Give them a $10 off coupon.
6. Missed opportunity to build customer profile. The first welcome message is a great place to collect customer data. Name, favorite products, zip code - whatever.
6:05 PM
Post a Comment
<< Home