An Unsubscribe Alternative

It's pretty much a standard practice to always include an "Update Your Preferences" and "Unsubscribe" link in every single email you send out. I, like most users, usually click on unsubscribe links more often than update your preferences links... and it's usually due to one of two things: irrelevant information or my inbox is being inundated, with way too many messages being sent my way from one company. But there is an alternative to offer: an "email me less frequently" option. This will lower your overall send totals, but it will retain your house list size.

J. Crew does it. They do it well, too. The page below comes up when a user wants to unsubscribe. The entire unsubscribe page's emphasis is on receiving less email, but still keeping you in the loop. Levi's is a perfect candidate for an option like this. I receive about 3 emails a week from them on average and I've been tempted to opt-out before, but their online discounts are just too hard to pass up. Point is, no one needs to get emails from ANY company 3 times a week. It's just way too much.


So if you've seen any other companies utilizing this tactic, comment below!

Thanks to Denise Cox via Tamara Glen for pointing this out!