Style.com "Gets" Promotional Emails

Take a look at this email:

I'll put it bluntly... Style Magazine pulled off an awesome promotional email. The iPod alone is a very strong call to action and I clicked immediately. Win an iPod touch? I'm there. Strong, straight-to-the-point subject line: "Win an iPod Touch from Style.com". My only criticism is that I would have liked to see the text to the left be embedded in the HTML rather than the image.

As a result of getting this email, I just may purchase a subscription for some friends near Christmas time. And if I win the iPod? Oh, you can guarantee my business.

I would love to know the click-through rate for this email. I imagine that it would be above 75%.

At any rate... job well done, Style.