Personalization No No

I received my first email today from the pop up sign up email form I was talking about the other day. They used my name in the email 13 times! Every paragraph either started with my name or ended with my name. It's great if your email platform has the capabilities of personalizing your messages but its not great if you abuse the function.

I was reading Emma's Top Ten Email Trends today where her 6th trend fits here. The message should be more personalized than just Dear Name, however that doesn't mean you should stick the person's name where ever possible within the email copy. One easy way of doing this is by leveraging additional personal preference information or data stored in your CRM about your customers. Provide them with content relevant to their interests and your customers will read the content within your emails opposed to counting how many times their (my) name was used. And just for the record, the used my last name twice :-). Lastly - why did they have to use my name, 13 times, isn't that bad luck?