Restaurant Brands Have it Made When it Comes to Email

I can't say Ive met anyone that doesnt enjoy food or love it for that matter. With that, why arent more restaurant brand leveraging email to its full potential? Why don't more fast food or in and out restaurants send emails prior to the lunch hour to help persuade individuals or groups where to go for lunch? We all know how difficult it can be to make a decision on where to go for lunch where the restaurants options seem endless, so why shouldn't restaurant brands persuade us with their savory images of menu items. Inbox overload? - yes, but how some imagery can really start a craving.









Maybe Im in need of an afternoon snack or maybe food is to me what Apple is to Mac fans. Regardless I still think restaurant brands have a step up in the email world if they use their assets to their advantage. Now who can tell me where cookware company, William Sonama gets their dessert imagery from, that's what I want!

P-I-N-K-B-E-R-R-Y, Pinkberry!

I'll admit, Im a little bit of a celebrity gossip junky. I recently began noticing celebs snacking on Pinkberry's frozen yogurt and other products. Unfortunately it hasn't hit Orlando yet so I decided to sign up for their email to provide me with some level of gratification that all these celebs seem to be getting from eating it. Upon visiting the site, I immediately want some, especially if you have your head phones on - there's this really basic and catchy song all about making you want to try Pinkberry.

There sign up process starts off great by simply asking for your email address and then taking you to a second page asking you to fill out your interests and physical address if desired (maybe they'll somehow send me a sample). I'm pretty sure I checked all four options for what type of newsletters Im interested in receiving just because I want to see what their emails look like. Thus far I have received a few Pinkberry Groupie emails which have very tiny content (hardly readable without squinting) and these mouthwatering images that take over and do a fantastic job of really making you want to try this so called delicious and healthy alternative dessert not caring what there message says. I took the time to read the message and their images pretty much portray what their message says but its there if you are looking to read something.


I've also received a slew of Store Openings emails however for no locations near me. I provided my physical address upon signing up so I would have thought they would segment the location based emails by certain regional store location openings opposed to just sending to the whole group. Although these emails provide me hope that a Pinkberry will open up soon in my area all they really make me want is some "P-I-N-K-B-E-R-R-Y - Pinkberry, Pinkberry for me!"