Snapfish: A/B Testing Fail

I've been a subscriber of Snapfish's emails for a good year and a half now. Overall, I've been content with their emails (although they do have a tendency to over-send sometimes). And lately, it seems as though their content has become less and less relevant to me.

Smart email marketers always conduct some sort of A/B testing to determine how their subscriber base reacts to certain aspects of email. Whether it's a varying subject line or call to action; knowing what your customers like and how they react is crucial to a successful campaign.

But what happens when you send both the "A" test AND the "B" test to the same subscriber? Well, they tend to opt out or report you as SPAM... Which is what I had to do last Friday.

I first received an email at 9:47am with the subject line "Start school with 20% off a photo calendar" with a CTA that read "new school year, new calendar!". Not really interested or relevant since I'm not in school. I also need to mention that I had received this same exact email 5 days prior. Frustration was starting to set in.
Then 4 hours later I received yet another email which looked very similar. The subject line this time around read "Just 3 days left - 20% off photo calendars" and the call to action was "Get 20% off on Calendars". This email is more my speed, but by this time I had overlooked the offer since I was so annoyed.
This is sloppy email marketing, plain and simple. Always make sure you split your database down the middle and exclude any subscribers from the previously sent list. This prevents any duplicates and overlap in your subscriber base.

And I'm sorry to say that Snapfish has lost this subscriber. And if this issue was across the board, I'm sure I wasn't the only one who hovered over and clicked the "unsubscribe" link.