MindComet

VSL Gets A Redesign

My favorite daily editorial email, VERY SHORT LIST, has a new layout and design.  It’s more intelligently laid out, now with a pre-header and with more predominant calls to action, especially with the forward to a friend button.  They’re also incorporating social networking tools such as Digg and Facebook to spread the word about VSL.

Everything about this email is consistent, to-the-point and also encourages user sign up and database growth.  There are 3 opportunities for a new user to sign up and 5 opportunities to forward the email or invite friends to sign up.  Also with the new design, there’s a call to action for the web-version of VSL, which has separate content independent of the email.

Kudos to the creators and editors of VSL.  Excellent job on all fronts.

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Posted by MindComet on Aug. 21, 2008

Very Short List

Daily email campaigns are annoying.  The majority of them become stale, both content-wise and design-wise.  I’ve been on the lookout for a daily email that consistently holds my interest, and through the help of StumbleUpon, I think I may have found one.

Very Short List is a culturally driven daily email, which focuses on a variety of topics not limited to, but including entertainment and media.  Whether it’s an obscure comedy album from The Goons, a biography on Groucho Marx, a cool interactive website or the latest Criterion Collection DVD release, nothing’s off limits.  The more obscure, the better.  The way they put it is “We write about things we’ve discovered that please us so much that we can’t wait to tell other people about them.“

I really don’t have enough good things to say about VSL… The content is consistent, always engaging and interesting.  The email’s design is simple and effective, but never stagnant. The header image and pie chart changes daily in relation to the message’s topic.  Even the ads are tasteful and never really take away from the content within. 

See for yourself.

Color me impressed.  Sign up for it right here.

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Posted by MindComet on Oct. 02, 2007