Jun08
animated gifs, urban outfitters
My Eyes Hurt
I received this sales email from Urban Outfitters today, and I must say… this is the LOUDEST email I’ve ever received. Which basically means it makes for great use of an animated gif with the alternating background colors. And if by “great use” you mean attention-grabbing, then yes, it was used well. But the email is hard to look at for more than two seconds. After a couple seconds, my eyes literally started to get sore. So what do you think is better? Grabbing someone’s attention to look and scan your email only to have them shy away? Or is is better for someone to casually glance at your message in hopes that they may click through?
See the Urban Outfitters email below:
Posted by Bryan Quilty on Jun. 08, 2009
This was unecessary. They would have done better with basic product and pricing creative. I am so distracted by how loud the email is, I don’t even want to look at anything else.
Posted by April on 07/27/2009 09:57 AM