May10
seo, email campaigns, traffic, hosted emails
SEO Tip For Your Email Marketing Campaign
Sure, you always post a link in the preheader pointing to a webpage-version of your email. It’s a best practice that everyone adheres to. But more important than the inclusion of the link is where that link is hosted. I’m sure the ESP you’re using hosts it for you, right? Right. Well, if you want to add some SEO value to your website, you may want to reconsider letting your ESP host your newsletters and just host it yourself.
Last week, Blue Sky Factory posted a very clever idea regarding SEO, traffic and your email campaigns. If you’re including links in your email that drive users to your site, why would you deviate the flow of traffic with a link to your email hosted somewhere other than your site? It takes literally seconds to host a new .html file on your site (if you have ftp access, that is). If you want that added traffic juice, don’t take the easy way out with your ESP’s hosting service. Host the email yourself on your own site.
And while you’re at it, you might as well link to these newsletters as a means to preview what potential subscribers will get if they sign up. Just a thought.
More on this can be found at the Blue Sky Factory blog.
Posted by Bryan Quilty on May. 10, 2010