Sep09
welcome message, quiksilver, subscriber preferences
Quiksilver: 3 Welcome Messages In A Row
After reading this post at Email Wars, I was inclined to sign up for some Quiksilver emails. I always wore this brand as a kid… Whether it was some baggy boardshorts, stained t-shirts or a ripped pair of jeans; I sported Quiksilver quite often in my “quiet little beach community.“
Now I’m older and I’ve ditched most—if not all—of my surf-wear. But that doesn’t mean I’m not curious to see what one of my most cherished brands as a kid is up to nowadays… Especially in the email realm.
So I signed up, and after going through a pretty standard process (name, email, birthday, zip) I was looking forward to see how they would go about engaging me.
But instead of positive engagement, I was inundated with the same welcome message for three days in a row. The same message… Over and over and over. I was annoyed, sure, but after the third email, I was strangely compelled to click through and see what the preferences page looked like. As you can see below, it’s not daunting at all. One thing I would have liked to see is my email and zip (already on file, mind you) auto-filled.
Another thing worth noting is that each welcome message was received between 8:02am and 8:04am. Auto generated? Me thinks so.
Quiksilver needs to understand that this is NOT the smartest way to initially engage a new subscriber. I’m sure if I wasn’t in the email marketing industry, I would’ve unsubscribed after the second email. I hope they make up for this with relevant offers and announcements. You know, now that they have my preferences and all.
Posted by MindComet on Sep. 09, 2008