Jun08
segmentation, rating system, unsubscribe rates
Thumbs Up / Down: Instant Segmentation Feedback
If you’re looking to easily segment your subscribers, try implementing “thumbs up” and “thumbs down” buttons to your email campaigns.
What better way to provide users with relevant content than to ask them to ‘click here’ if they like the email and ‘click there’ if they don’t. It’s instant feedback which you can use to segment your users more effectively the next time around. Most ESPs can track which subscribers clicked on specific links. If your ESP doesn’t offer this, you should probably look into switching providers. This may also cut down on unsubscribe rates, as you will be continually delivering more relevant information to specific subscribers.
With each thumb, drive the user to a respective landing page simply stating that they will or will not receive emails with similar content. After 5 seconds, re-direct them to a landing page.
For more tips regarding a user-generated relevance rating system with your email campaigns, check out this Exact Target blog post.
Posted by Bryan Quilty on Jun. 08, 2010
Great suggestion on a new way to segment.
This idea is very similar to the new Facebook Like button that has been implemented by a few email service providers.
Thanks for the advice. Very clever.
Posted by Dror Zaifman on 07/21/2010 01:23 AM