MindComet

Birthday Email Communications

Considering all the spam that arrives in our inboxes today, birthday emails are almost as good as getting an unexpected letter in the mail from a friend or family member.  Although most birthday emails I have seen are tied to some sort of sales offer, they act as a great added touch point between the brand and the customer outside of their regular communications.  Additionally birthday email messages:

• Become anticipated once you see one brand’s birthday message land in your inbox
• Can be used as a marketing/sales tool - $10 off product/service, just for you on your birthday….
• Leverage personalization at its best
• Show a good likelihood that they are going to get opened especially if the subject line contains “Happy Birthday”
• Allows brands to measure a subscriber’s response in regards to relevant and personalized messages vs mass communication
• Allows brands to show their customers that they care, one of the reasons they ask for your birthday upon sign up or on your preferences page

My two favorite birthday emails based on my preferences and the brands I subscribe to are Cold Stone Creamery and Origins.  Cold Stone Creamery gives their customers a free “Love It Creation” aka medium sized cup - come on now, who doesn’t love ice cream while Origins is giving me $10 off my next purchase.  As a repeat customer, I’ll be sure to use it.

Don’t you just want to sign up for your favorite brands email communications now to see what they send you on your birthday?!

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Posted by MindComet on Sep. 09, 2008

Tell Us What You Think

Origins, the brand promoting beauty and wellness through their good-for-you products and feel-good experiences sent out an email yesterday asking for their customers feedback. Simply, they wanted to know what products customers particularly favored.  Being a big fan of Origin products, I filled out the form and am waiting to see what type of follow up comes next.  Maybe a free sample of my favorite products, wouldn’t that be nice, but doubtful.  My assumption is that this is one way the brand is trying to capture additional preference information to send more targeted email communications to their customers and in return drive more sales.

With that, I love how they are turning the email around, back to the customer.  Origins is sharing information with me but also asking for me to share information with them.  Email should be treated as two way communication and this is a perfect example!

Stay tuned for my follow up email, if/when I get their follow up.

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Posted by MindComet on Jun. 06, 2008