MindComet

Sign Up Process Done Right

Recently, in the Email Marketers Club, a question was posed as to who does a good job with their email marketing program.  There was one I completely disagreed with and one I wasn’t familiar with so I signed up.  Upon immediately signing up I new they had it right in regards to their sign up process.

Here’s why Newegg.com’s sign up process is successful:

• Email sign up form field is prominent on the home page

• Call to action is informative (signing up for deals)

• Only asks for my email (they can ask more later)

• Upon entering my email address, a window is display reminding me to add their address to my address book (increases my chances of getting the message)

• Confirmation email sent which covers all high level details of the communications and what I should expect in addition to a time frame on when I should start receiving info

Simple, to the point and expectations set.  Now lets hope I see some good deals!

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Posted by MindComet on Jun. 17, 2008