Feb24
email summit, marketingsherpa, marketing experiments
MarketingSherpa Email Summit Day 1 - Email Certification Course
We just got through a day of email marketing best practices and training which is typically a few days worth of training conducted by Marketing Experiments. We have to give Marketing Experiments, Director, Flint McGlaughin our thanks again, as he not only crammed our heads with insightful email information but made it all very interesting by going over many examples they have previously tested in addition to live examples from the crowd. Marketing Experiments not only reiterated some of the best practices that we follow through on a daily basis but also shed light in other areas that we can take back to our clients and encourage them to try out some new tactics. One of the key takeaways from today’s event that I couldn’t agree more with is that optimization takes place in the mind, not on the landing page that you are trying to get a user to click through to - I’ll expand more on this later with some other key insights we left with.
In the meantime, I’m looking forward to what’s in store over the next two days of the Summit. We’ll be online throughout the two days so keep checking back for the latest updates on MarketingSherpa’s Email Summit Agenda.
Posted by MindComet on Feb. 24, 2008