MindComet

Yahoo Decides What’s Best For Your Emails. Not You.

Yahoo has been inserting their Shortcut links into emails for a while now.  Whether it’s the name of a company, a physical address or a title of a popular book or movie, the blue-dashed links will appear underneath, sending the user to a site they dictate.  This is definitely a plus for the user receiving the email, as it gives them more supporting links and information on the product or brand they opted-in to receive information from.  But for the marketer sending the email, this can ultimately turn out to be a nightmare.  The Shortcut links are untraceable, and may link the email to sites they did not intend to link to.

The best way to combat this issue with Yahoo is to link every possible bit of text that may be misconstrued as a Shortcut link.  This is another great example to TEST your emails in every client and browser you can think of.

If you’ve dealt with any frustrations or successes with Yahoo Shortcut links, comment below!

Thanks to the MailChimp Jungle for inspiration.

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Posted by MindComet on Feb. 17, 2009