Oct28
email marketing, relevant email, email consistency, thought leadership
Credit is Owed to Industry Thought Leaders
I just got back into the office today after visiting clients and had to face the overwhelming response of emails waiting for me in my inbox, which was a just two days worth in this case. So as many do I first scanned to check for any client emails that needed direct attention, followed by internal communications. To get through the rest, its mostly hitting the delete button because I know Im not going to go back and read through them all as there’s just not enough time in the day. However in filtering through the journals and thought leaders blog posts which I have feed into my inbox, Im taking the time to read the blog posts yet hardly skimming the news journals article titles. My attention to these reiterated the importance of good content and what respected contributors in this space provide for free. Considering their busy schedules and how they still make time to post valuable information that’s read worthy, email marketers should strive do the same in publishing consistent and relevant content. With that marketers can only expect to see their customers spending more time in their inboxes or better yet, clicking through.
Posted by MindComet on Oct. 28, 2008