MindComet

Crispers: Audio Double Opt-In Instructions

So this is a first for me… After I submitted my email for Crisper’s newsletter, I was driven to this landing page (make sure your speakers are on before you click).

Pretty nifty, right?

If for some reason you don’t have working audio on whatever machine or device you’re reading this on, find the transcript of the audio below:

“In a moment you’ll receive an email message asking you to confirm your email address and activate your subscription. Please check your email inbox now. Open that email and click on the confirm link. Once you do, your subscription will immediately be activated!“

It’s interesting to note that the recording doesn’t mention Crispers by name. Which means this is clearly a default or a templatized audio clip. The domain isn’t a vanity URL either. Instead of it being hosted directly on Crispers’ site, it takes you off-site as it’s hosted by their ESP, AWeber (Hi, Crystal!).

At any rate, I think this is implemented very nicely. It was a nice surprise to hear this coming through my earbuds when I opted in. It was a cool moment. Generally speaking, I think it’d be nice to see more multimedia implementation for instructions to users who are freshly opted-in. Do you think this is a trend that will catch on? Please feel free to leave your comments below!

View Comments

Posted by Bryan Quilty on Aug. 24, 2011

Crispers Follow Up

Remember my post about Crispers menu changing, you can catch up here.  Well I contacted them to find out more information in regards to the changing menu and was pleasantly suprised with this detailed follow up:

Kelly

Thank you for taking the time to contact us.  We are re-evaluating our menu so we may bring you new and innovative menu choices.  We strive to make the highest quality foods and serve you, our customer, only the best.  We are using our Winter Park location as one of our pilot stores, testing our new menu items, how you order things, our uniforms, to the dishes that the food is served on. We have also been conducting surveys in all of our locations to learn what our customers want. We encourage customer feedback so we will know what we may need to change, add or delete. Once all the information is gathered we will be gradually rolling out our new menu at all of our locations. Please be assured that your comments have been passed along to the appropriate parties and they will do their best to keep every customer satisfied with the Crispers brand.  If you would, please e-mail me your complete address so I may send you a gift card that you may use at any of our locations.  Please accept this as our way of saying, “we value your patronage.“  I do hope you will give us the opportunity to serve you again.

I think Ill go and get my salad today knowing that I still can and then when my gift card arrives go and get another .  Thanks Crispers!

View Comments

Posted by MindComet on Dec. 29, 2008

Why Email Has to be a Two Way Communication

Since we are on topic of food per our last post, Ive decided to continue the trend.  I used to love going to Crispers.  Crispers is a casual dining restaurant located in parts of Florida serving lunch and dinner menu items consisting of salads, soups, wraps, sandwiches and flat breads.  You can compare a Crispers to a Panera Bread for the most part.  As I was saying, I USED to love going to Crispers up until yesterday.  I went during the lunch hour craving my regular order, a delicious Harvest Cobb Salad.  Yesterday I was handed a menu and was told it had been updated where they no longer serve some of their previous menu items.  The Harvest Cobb Salad didnt make the list of “menu items to keep”.  I was disappointed as I was craving that salad and was being forced to try something different.  I ordered something new and it was good, but it didn’t fulfill my hunger as the Harvest Cobb would have done. 

This is a perfect example of why email needs to be a two way communication channel.  It’s my fault for not letting Crispers tell me what’s up.  I wasn’t signed up for their email communications and If I had been, perhaps could have been asked to vote for my favorite menu items or told my salad would no longer be available and I would have at least felt better knowing my vote was worth a shot and that my expectations would be set next time I visited.  I want to believe that Crispers is properly setting subscribers expectations however since I was not signed up, am unsure.  I signed up today to ensure Id be filled in on any new menu updates (like if my salad makes a come back), however in the meantime does anyone receive Crispers email communications?  If so, was there any announcements in regards to their menu changing that supports my case?

View Comments

Posted by MindComet on Dec. 15, 2008