Dec12
offer based emails, coupons, bad burritos, moe's
WELCOME TO MOE’S!
I received this Moe’s email from a friend who forwarded it over to me. Even though I HATE their burritos (mostly due to their cardboard-esque “tortillas”), this email is compelling enough to make me re-consider patronizing the establishment again. If I can find one, that is. The majority of the Moe’s locations in central Florida have all been shut down within the past 3 months. Hmm… I wonder why? Maybe it’s because their employees obnoxiously scream “WELCOME TO MOE’S!!!!“ every time a new patron walks in? Or maybe it’s just the lackluster food?
At any rate, the $2.00 off coupon call to action may just convert me. It’s persuasive and it may just convince me to give them a
seventh chance.
All in all, this is a well-executed offer-based email. One element I loved were the tag-lines and call to action. I love the “HMMM, NOT A BAD DEAL FOR JUST CLICKING OPEN.“ tag line. Not sure if “clicking open” is the correct verbiage, but i know what they mean. I’m very surprised they didn’t have enough foresight to include their own trackable forward to a friend button to see exactly how ‘viral’ their email becomes.
Now I’m in the mood for some mexican food. Tijuana Flats anyone?
Posted by MindComet on Dec. 12, 2008