I Almost Opted Not to Opt Out
I love my personal Gmail account. I’ve had the account for about two years and haven’t received any spam until so I thought the other day. I received an email from “Plow & Hearth.“ I’m not familiar with the brand and therefore am pretty sure I didn’t ask to receive their marketing emails but assume I must have opted in somewhere to somebody’s partners communications, thus how Plow & Hearth ended up in my inbox.
Regardless when I went to go opt out I was pleasantly surprised in their opt out process. Upon clicking the opt out link, I was presented with options including the option to stay on Plow & Hearth’s list if they reduce the number of emails they sent to me. Although it was a nice attempt, since this was my first email from them and I knew I wasn’t interested from the beginning, decreasing the amount they mailed to me wasn’t going to weigh in on my decision to opt out. So I clicked the unsubscribe link and was taken to the confirmation page saying I had been unsubscribed. However this page also had additional data points the brand was collecting which included questions inquiring on why I had opted out.
I responded with not remembering signing up for Plow & Hearth emails but also liked that their was an optional box that I could fill in, in case none of the options were relevant to my opting out. After submitting my answer, I was taken to one last page which again confirmed I had unsubscribed but also included a nice little message from Plow & Hearth and a call to action to shop for gifts or to shop the outlet. Although it was only a two click unsubscribe process, the opt out process in total took me through 4 clicks but they were all clicks that I did not mind. All in all, Im left with a postiive brand image of Plow & Hearth and am now more familiar with their brand. I may not opt back into their newsletter but I may consider checking out their product offerings in the future.
Posted by MindComet on Jun. 01, 2009
Comments
What a terrific way to leave unsubscribers with a positive outlook on P&H, not to mention a great way to try and keep them from unsubscribing.
Posted by Nicole on 06/08/2009 11:35 AM
Yes! Finally, some email marketers are getting it right. I think that if more people offered better opt-out options, more people would stay subscribed!
Posted by Nick on 06/05/2009 05:09 PM