Who is Victoria Knight-McDowell?
Let me start out by saying I am a HUGE fan of Airborne. I have used it as a preemptive strike against cold symptoms as they rearing their ugly heads. Scratchy throat? Airborne. Nose starting to run? Airborne. I believe that it has helped me keep several colds at bay. So it shouldn’t be a surprise that I have registered for email communication from them.
Last week, I received an email from Victoria Knight-McDowell. The subject line said: “Get a FREE sample of NEW Airborne Seasonal”. My first thought was that I had just received some SPAM. Was Airborne the new SPAM De Jour? As usual, I opened the message. The message really was from Airborne. No SPAM here, but why would they send the message from Victoria Knight-McDowell?
The box Airborne has a red banner at the top that says “Created by a School Teacher!” As it turns out that schoolteacher is Victoria Knight-McDowell. This wasn’t mentioned in the email. I searched the internet to find out who she was. While Airborne has made it well known that it was created by a schoolteacher, they have not done a very good job of letting consumers know who that teacher is.
There is a strong argument about personalizing messages. If you have an individual who is synonymous with your brand, then by all means, use that name as the From Name as a part of your email marketing campaign. But if the individuals associated with your brand are unknown, it could cause confusion and doubt with your subscribers.
Posted by MindComet on May. 24, 2007