What You Can Bring to the Table During Your Next Email Marketing Meeting
Do your research
You may be able to find industry-specific technologies that you can use opposed to coming up with them on your own.
Be Creative
*Keep your personal text e-mail simple. Text e-mail usually sifts through spam filters more easily, generating higher response rates.
*Personalize images and the copy.
*E-mail with built-in interactive forms instead of asking prospects to take the additional step of navigating to the landing page.
*Show off your products with use of product animation.
*Online gaming. Its different and fun opposed to normal emails.
Focus on top prospects
Ever hear of the 80/20 rule? Although email is inexpensive, 20 percent of your database is bound to produce 80 percent of your sales.
Timing
*IT professionals: 8-11 p.m. and 5-7 a.m.
*CEOs: Weekends, most likely when their assistants arent screening.
*Target audiences: Keep track of when your prospects are responding to your messages. Target those timeframes.
Change the style of your writing
*Put the call to action first, and create a short list of links that connect readers to the parts of your message they are interested in.
*Use links to landing pages instead of abundant copy in the email.
*Tell a story to lure readers in but keep it short since most attention spans are limited.
*Build credibility by reducing buyer risk with guarantees, demonstrations of return on investment (ROI), trial periods, service level agreements, and so forth.
*Test your subject lines!
Hire professionals
Hire marketing people, agencies, and freelancers who specialize in e-mail.
Invest more marketing dollars
Email is inexpensive but its an amazing tool with so many capabilities that if more time, budget and brainpower are put into it, it can turn out extremely successful.
Karen Gedney is challenged almost everyday with coming up with innovative new e-mail marketing approaches for her clients. These were just a few. Read more email marketing tips
Posted by MindComet on Aug. 31, 2005