The Winter Holidays Are Over, On To The Next Holiday
As I faced my inbox today, I deleted a few remaining holiday emails that were no longer relevant and as I got to today’s emails, noticed my first Valentine’s Day communication from Orvis, a men and womens retail store catering to an outdoors lifestyle. Although Valentine’s Day is just over a month away and there is still plenty of time to get Valentine’s Day focused communications out the door, I was impressed by Orvis’s preparedness. The first day back after a two week holiday period and their email is in my inbox before 11 am.
If you are looking for trends to follow this year in regards to email marketing, follow Orvis in theirs by dedicating the time to plan out your email communications so you can be ready to hit the send button without rushing to get just anything out the door. There preparedness prompted me to click through where as if I received their communication two weeks before Valentine’s Day they may have been competing for my attention alongside other brands sending out their Valentine’s Day communications.
Posted by MindComet on Jan. 05, 2009