The Magic Comeback
Last month, I received a co-branded email from T-Mobile and the Orlando Magic, promoting their “Shot of a Lifetime” campaign. I was noticeably upset with what I saw in the email; no hard-coded HTML text, no opt out link, no physical address; just one image. It was a failure on all fronts. With the promotion coming to a close in two weeks, another email was sent as a last ditched effort to generate interest in the campaign. The email I received this morning is almost the EXACT OPPOSITE of what I received in March.
It seems like the person(s) responsible for the Magic’s email marketing efforts took notice of our post and turned their final “Shot of a Lifetime” email around 180°. This time around the email has separate links for their rules & privacy policy, HTML text, a physical address and the oh-so-important unsubscribe link. Their subject line “This Is Your Last Chance To Enter Into T-Mobile’s “Shot Of A Lifetime” Contest” is still a little long, but does inject a much-needed sense of urgency to garner opens.
It’s good to see that the Magic and their promotions division are taking emails more seriously. Here’s to them taking the Sixers in 5!
Posted by MindComet on Apr. 23, 2009
Comments
It blows my mind that the original email was sent at all. I bet they had no idea that email was flippantly disregarding CAN-SPAM compliance laws.
It’s rewarding to know that the people there saw the post and actively corrected their past mistakes.
Thanks for posting!
Posted by MindComet on 04/27/2009 04:28 PM
Interesting to see such a drastic turnaround, and nothing wrong with taking credit for it!
It does make you wonder how that first one got out the door though, doesn’t it?
Posted by The Advisor on 04/24/2009 04:02 PM