Say What?
My friend Andy sent me the following email last Friday.
Andy said, “Not sure how I got signed up for this list but, there’s not a chance I’ll buy anything from them since I don’t speak French. Perhaps checking languages before doing a mailing would help”.
Andy makes a great point. Aside from the SPAM aspect of this message… Is it SPAM? Probably, because he doesn’t know how he got on this list. But more importantly, Andy doesn’t speak French.
If you are planning an international campaign, when your subscribers are signing up for your message, if it makes sense for your brand, ask for a language preference.
Remember, the point is to target your audience and create the feel of a one-to-one message. Sending a message in the wrong language doesn’t really show your customers how much you care. And certainly won’t help them convert.
Posted by MindComet on Jul. 23, 2007