Oh The Humanity!
A colleague of mine recently received this email from B2BMarketing and forwarded it along to me. What I saw next was the most horrific, biggest train-wreck of an email I’ve ever seen. Have a look for yourself:
What’s wrong with this picture?
- Broken Characters in the Subject Line
- Black on Blue text (seriously!?)
- Blue on Blue text
- Text overlapping in table of contents section
- Broken image next to the header ad
- Bad formatting (content of email flush to the left)
- Forward to a friend image / link is eye-catching; effective call to action (which is a bit ironic in this case, don’t ya think?)
- Relevant content for the audience
- That’s about it
Posted by MindComet on Sep. 20, 2007
Comments
That is painful. Isn’t it our obligation as members of the community to call/email them?<BR><BR>dj at bronto
Posted by DJ Waldow on 09/26/2007 12:28 AM
Tests are definitely key when sending out an important email campaign, or any campaign for that matter. One test you might consider is sending a copy of your email to . It is a free service we offer that will send you back a report of the spam score of your email and tell you what you need to change to make it less “spammy” and reach more inboxes.
Posted by amy on 09/24/2007 10:56 AM