Luck of the Irish and the BoSox
Saint Patty’s day is by far one of my favorite holidays - Im Irish and you get to drink green beer. I also love that my favorite sports team, who else but the Boston Red Sox has apparel to match the luck of the Irish. I received this email the other day and was instantly drawn in - why wouldn’t I want to update my Red Sox wardrobe and be festive for the upcoming holiday 
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Although this email was targeted to me in a non intended way, I don’t believe the MLB is doing anything to target based on gender or preferences. Im pretty sure all the Red Sox fans got it as well because I haven’t received any other targeted messaging such as women’s only clothing. I was reading The Email Wars blog the other day on gender specific emails and was frustrated for them that they were receiving the wrong gender based emails. Luckily, the Red Sox have my support regardless if they win or loose so the non segmented emails can continue. If it were another store/brand though, that may not be the case.
Posted by MindComet on Feb. 27, 2008