Live Mail’s Unsubscribe Button
Recently Microsoft has had the reputation to be a little hit-and-miss. Whether it’s with their excessive security checks when browsing with IE7, the thoroughly disappointing Outlook ’07 package or their lack of CSS support with Live Mail. But Live Mail isn’t all that bad… In actuality, there are a few features that are fairly exceptional, especially for all email marketers across the board. Case in point: the implementation of an “Unsubscribe” button.
The new unsubscribe button displays in place of a report spam button, but only if the user’s preferences are set up correctly. Instructions on how to set up the unsubscribe button can be found here.
When the button is clicked, it will take the user to a landing page, created by the marketer where they can determine what email they want to opt-out from.
This will certainly help all email marketers’ deliverability rates. Without a report spam button, users won’t be prone to mistakenly report an email (that they opted-in to receive, mind you) as spam and the sender’s IP address will be less likely to be blacklisted.
This is one of the better features Microsoft has incorporated to any of their products in a long, long time. Kudos Microsoft, you’re on the right path toward redemption.
Posted by MindComet on Apr. 26, 2007