Integrating Incentives in Email Marketing
Internet incentive programs are becoming more popular by industry standards because of the success rate that is often achieved. One of the most prominent ways to reach people when doing an Internet incentive program is through an interactive email campaign. How do Internet incentive programs measure up? Below are some of the industry stats:
- Email is one of the two most widely used methods to communicate incentive programs for companies
- Email marketing has been cited (86 percent) as the most successful promotion vehicle for success
- Consumer advertising (online) is the most effective way to communicate the promotion overall
- The Internet is widely used in the following types of incentive programs: Consumer promotions, Dealer incentives and non- sales recognition
- 80 percent of consumers believe that merchandise or travel incentives are remembered longer than cash
- Internet-only sales is key to garner new business
- 40 percent of households use coupons distributed on the Internet
- 75 percent of consumers have more than one loyalty card that rewards them with redeemable points (often online)
- A typical incentive site should have the these characteristics: Conversion rate of 35 percent, 10 percent of the people should be active and the visitor is considered active for 7 weeks. An email marketing campaign will assist in driving traffic.
-Including some aspect of loyalty in one’s promotional incentive or viral campaign increases the chances that a long-term relationship will be built with the consumer
-An integrated email marketing program is one of the best ways in initiating such a relationship
Posted by MindComet on Aug. 10, 2005