I’ll Trade You…
Would you be willing to give more than your name and email address if you could get more personalized information in an email? A study performed in October of 2005 showed that 11 percent of respondents were “definitely more willing” and 57 percent were “somewhat more willing”.
This touches on one of the strong points of not only the internet, but email as well – the ability to fit the needs of substantial groups of individuals in exclusive ways.
The remaining 32 percent of the survey respondents fell between neutral and not willing to provide personalized information. The reason more people don’t respond positively to providing more information is because many marketers have been unable to fulfill on the capability of the medium they’re using.
With the right information, you have the ability to implement an email marketing program with dynamic content – providing relevant information to all of your subscribers based on their individual preferences. This will not only keep them engaged, but it will keep them coming back for more.
Posted by MindComet on Jun. 13, 2006