Have You Set Your Subscribers Expectations?
I got an email from Jackie Warner the other day. For those of you who are not Bravo TV fans or live in the LA area, Jackie Warner is the owner of Sky Sport and Spa located in LA and also the star of the reality TV show “Work Out” that focuses on her team helping others get or stay in shape and of course some drama squeezes into the segments as well. I occasionally watched the show when it aired on Bravo and at one point decided to sign up for Sky Sport and Spas’ email program to see what they had to say.
I just received my first email communication the other day which if you are picking up on where Im headed with this post, it’s been a while since I have signed up. So I decided to check into when I signed up to be able to include in this post however the email doesn’t tell me when I did, the only option in the footer is to opt out, which of course that deserves a thumbs up. Have I tested it, no but that’s a whole other blog post. So although Jackie does a great job about setting her members expectations in regards to when they can expect to see results from working out and maintaining a healthy lifestyle, us email experts are here to guide her and others that need assistance with setting users expectations.
Setting Subscribers Email Expectations:
• Provide subscribers with the date they signed up for the email communications
• Provide subscribers with where they signed up for the email communications
• Give subscribers the ability to change their preferences (update email address, HTML vs text, etc)
• Set subscribers expectations as to how often you plan to communicate with them (monthly newsletter, quarterly promotions, etc.)
Keep in mind, giving your subscribers the information upfront is only part of keeping a subscriber happy. Keeping your word and meeting your subscribers expectations also has to be maintained if you want the relationship to last. If you fail to mention when you are going to communicate and then do so six months later, your subscriber may have already forgotten about signing up, mark your message as spam because they aren’t expecting your email at this point or changed their email address where you lose that customer completely.
So when planning your next campaign, be sure to let your subscribers know what they can expect from you and in return hopefully it will set you up for a long and prosperous relationship with your subscribers!
Posted by MindComet on Dec. 09, 2008