Engaging Users with Trash Talk
The Nike Plus website is pure marketing genius. I have visited the site at least five times a week since the middle of May.
There are a lot of ways to engage site visitors who have use the Nike / iPod Sport kit. From an individual level, I love to track my runs and analyze my split times and compare my runs to previous runs for the same distance.
I also participate with other runners all over the world in distance challenges. The challenges also have a place for participants to “talk trash”. At the end of the challenge the winner receives a virtual trophy. There are also widgets to track individual runs, goals and challenges for participants blogs and websites.
There is really a lot of activity going on. One piece of the 2.0 puzzle that has been absent is email.
As some of my challenges have drawn to an end, I thought there were missed opportunities to message to challenge participants. Even a monthly email would be better than nothing.
So this morning I was excited to see a message from Nike Plus. “Celebrating a Year of Nike+“. And in true challenge fashion, the main message, is a Nike Plus user talkin’ trash with an invitation to join her challenge.
Over the past week Nike upgraded the challenge area and it’s easier to find and join challenges. With a link to a challenge, it’s an awesome way to show users how easy it has become. And for the competitive type (who me?) the trash talk might just be enough to get runners fired up and show Stephanie who’s boss!
Posted by MindComet on Jul. 24, 2007