Email Subjects: Bar Pick Up Lines
There are so many variables that go into the success of an email marketing campaign; however, one of the most important factors contributing to the open rate of your emails is the subject line. Some may even compare them to pick up lines at a local bar, because they are essentially your first attempt at capturing attention and allowing your audience to understand your brand. Instead of these corny lines:
1. Girl, you gotta be tired cause you been runnin through my mind all day.
2. Do you have a bandage? Cause I just scraped my knee falling for you.
3. Help, somethings wrong with my eyes - I just can’t take them off you.
Try:
1. Run faster with Nike Shox (action-oriented)
2. BandAid for all your cuts & scrapes (brand recognition)
3. Save your eyes with Visine eye drops (value proposition)
Don’t forget that your subject line is your first impression and it should convey relevance and brand recognition
Posted by MindComet on Aug. 17, 2005