Email Marketing - Random Points of Interest and Such :: Vol. 2
Brush Daily
Remove any invalid or “dead” addresses from your list as soon as you encounter them. If your EMS doesn’t do it dynamically, immediately remove any unsubscribed addresses. This is also relevant for any addresses that bounce three times consecutively.
Mini-Marketing
If you don’t already, start testing your emails on mobile devices. With the iPhone on its way, it’s likely that this niche-specific avenue for email marketing will only continue in popularity. Buy and test your emails on any email-equipped phones and / or PDAs such as the Blackberry, the Treo and the Zaurus PDA.
Mouse = Compass
Utilize the implementation of Image Maps. The following emails exemplify the good use of image maps. Although they’re just screenshots, only the specific products are clickable; such as the bikini top and bottom and the t-shirt.
To read last month’s Random Points of Interest post, click here.
Posted by MindComet on Feb. 27, 2007