Email Cocktails: Integrating Email with Online Marketing
Remember that email should not be a stand alone solution for marketing; rather, it should be integrated with other tactics for a truly sucessful online marketing campaign. Think about it like a bartender: if you poor every patron a drink straight up you’ll have a small percentage of returns, but if you remember the garnish, mixers, cocktail napkin and appetizers your email cocktail and presentation will go a lot farther.
What tactics should be part of your email presentation?
- Landing pages
- Incentives
- Double opt-ins
- Welcome letters
- Promotional/sweepstakes elements
- Dynamic content
- Group segmentation
- Offline tie ins
- Online and offline advertising
- Frequency and relevancy
Go ahead and play around with your mix. You won’t make a perfect email cocktail unless you test it - never skimp on the testing!
Don’t forget the mixers!!!
Posted by MindComet on Oct. 20, 2005