Do You Know What You’re Missing?
Yesterday, our friend Chad White at RetailEmail.Blogspot wrote a great post about the Gap their current email campaign. A creative idea with a link near the bottom of the message to see the other email messages they are sending.
I also receive email from the Gap. The messages I receive are targeted to women. But that doesn’t mean I’m not interested in other messages for clothing for my husband, and for a fleeting moment, my kids, who still wear the clothes their mom picks out for them.
Last night, I received a message from Skechers, Maybe they read Chad’s post too , because their latest message also contained that feature.
If you are segmenting your list based on user-selected preferences, don’t rule out their interest in other product lines you are messaging about.
I believe this will become a standard in email campaigns that include multiple messaging groups.
We’ll keep our eye out on how this trend continues.
Posted by MindComet on Jun. 21, 2007