Email Marketing Voodoo

Jun26

ideeli, fashion, time motivated email

Get Ready, Go!

Time motivated emails, so stressful to me but I like the concept. Will I get the “must have” item up for sale before others or is it all just a hoax to try and sell an unlimited inventory of the product?

I signed up to receive communications from Ideeli who sends communications out around top fashion trend products with the ability to purchase at a discounted price. I’m not into all the fashion trends/name brands but was interested to see what the communications had to offer.

There are two types of members, 1st row members and second row members. Second row members are members who did not provide a mobile number upon sign up. First row members have the ability to purchase the product an hour earlier, giving them an advantage to get the product before it sells out. This tactic also entices second row members to provide a mobile number to become 1st row members.

Reasons why I like this communication:

Timing - Communication is sent out early enough before the first row purchase accessibility begins, allowing me, a second row member to upgrade if desired to be able to participate during the first row member time slot.

Call to action - I want it! button, the second call to action link. In addition, there is a link directly below which allows a user to be notified during the time period they are able to purchase the product - if its not already sold out. This gives me no need to keep going back to the site to see if the first row members are going to buy all that’s available before my time slot opens. Less work on my part, all the better.

Details all included - The email is simple yet provides all the details of the product for sale and the savings I’d receive at Ideeli’s price point.

Im not crazy about the design of the email, I definitely think it lacks creative support but the focus is the product/purchase and that is what I get from the message.

Jun17

email sign up, newegg, email marketers club

Sign Up Process Done Right

Recently, in the Email Marketers Club, a question was posed as to who does a good job with their email marketing program. There was one I completely disagreed with and one I wasn’t familiar with so I signed up. Upon immediately signing up I new they had it right in regards to their sign up process.

Here’s why Newegg.com’s sign up process is successful:

• Email sign up form field is prominent on the home page

• Call to action is informative (signing up for deals)

• Only asks for my email (they can ask more later)

• Upon entering my email address, a window is display reminding me to add their address to my address book (increases my chances of getting the message)

• Confirmation email sent which covers all high level details of the communications and what I should expect in addition to a time frame on when I should start receiving info

Simple, to the point and expectations set. Now lets hope I see some good deals!

Jun06

origins, email preferences, email communications

Tell Us What You Think

Origins, the brand promoting beauty and wellness through their good-for-you products and feel-good experiences sent out an email yesterday asking for their customers feedback. Simply, they wanted to know what products customers particularly favored. Being a big fan of Origin products, I filled out the form and am waiting to see what type of follow up comes next. Maybe a free sample of my favorite products, wouldn’t that be nice, but doubtful. My assumption is that this is one way the brand is trying to capture additional preference information to send more targeted email communications to their customers and in return drive more sales.

With that, I love how they are turning the email around, back to the customer. Origins is sharing information with me but also asking for me to share information with them. Email should be treated as two way communication and this is a perfect example!

Stay tuned for my follow up email, if/when I get their follow up.

MindComet