I meandered to the mall this weekend to get a new pair of kicks and upon leaving one store was asked for my email address. I had told the sales person that I’m already on their mailing list yet she told me it was a good idea to re-enter the address as that is how they know how often I shop their and with that, they would provide me additional discounts and deals. Not sure I believed her because my inbox is bombarded by their emails week after week but perhaps its bombarded because I haven’t shopped there in a while and they are trying to get me to come back. I’m hoping that’s not their thought process but we’ll see what my inbox gets this week from them. On to my point, I mentioned above that they asked me to re-enter my email address, that’s right, they had a keyboard for customers to enter their own email address - about time. I have gone into several other stores in the past and they ask for my email address and just because half of the time I’m curious to see what their emails are like, I provide mine. So very few times do I actually get an email. I’m assuming it’s because it was misspelled or the sales person just has to ask and doesn’t really care whether they are inputting it correctly or not.
So I hope to see this trend continue in other stores as well so for mailing lists that I’d actually like to be on, I’ll start receiving. Great way to incorporate in store sales to database growth!
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Posted by MindComet on Mar. 03, 2008
