Show Me, Dont Tell Me

Im trying to knock out my holiday shopping early this year to avoid the upcoming madness. Last year I did the majority of my shopping online however this year I have been hitting up the sales and specials in store. I bought a few things at Pier 1 Imports over the weekend and upon being asked for my email, gave it to them. I received my welcome email message the following day. Props to Pier 1 Imports for sending a welcome message, seeing how so many brands are not taking advantage of this easy touch point. However the welcome message wasn't worth my time (see screenshot below).



Thumbs Up
• Received the welcome message
• As a valued customer, I will be included on sneak peeks and special offers, etc.

Thumbs Down
• Email doesnt show me how Im a valued customer (no discount, no incentive). If Im a valued customer, shouldn't I be presented with something that shows that?

Maybe Im being too harsh because I didnt get anything in return from Pier 1 after my weekend purchase and providing them with my personal contact info. I guess I should just be glad that they are at least sending welcome messages and perhaps with a little patience will start to see some return from Pier 1 for being a the valued customer they say I am.