Email Design Showcase
I thought I would take this post to present a few emails that I've been impressed with recently. The emails below have landed in my inbox within the past month and all have exceptional designs for their own unique reasons.
eROI: Sales / Marketing BlastI love everything about this email, from the subject line, the content blocks & calls to action... Especially the overall design with the cutting board & bread. They really seem to nail the tone with this blast -- beckoning to join their team if you're currently unhappy with your online marketing efforts and general presence on the web. I'd really like to know the stats for this email, what the terms of success were and how many conversions they scored.

Jupiter Images: Special Deal / Promotion
I can honestly say that I've never seen an email designed this way. Although, it lacks any HTML supporting text (it's basically just 3 images in their own table row), the idea behind the design is a winner. The angles drew me in... I scanned the entire email and spent a lot of time below the fold once I got there, inspecting the smaller images carefully. Points off for not hot-linking the "EMAIL US AT" call to action to the email addresses, but all and all great job.

Blue Sky Factory: Sales / Marketing Blast
I can't remember ever receiving an email with a newspaper / traditional newsletter design. And for that reason, this email really made an impression on me. It may also be due to it's simplistic nature, the small call to action on the bottom right hand corner, its good balance of imagery and text, or how it makes the case that email marketing still works and still consistently provides the highest ROI out of any other form of marketing. Either way, it put a smile on my face.
If you have received any exceptionally designed emails recently, post them below!
Labels: call to action, Email Design, ROI


6 Comments:
MindComet,
Thanks for the shout out on our "Stale" email campaign - we're trying to walk our own talk of reaching out to folks who have downloaded Guides, Reports, and Case Studies in the eROI Resource Center. We wouldn't be in marketing if we didn't try to have a little fun with the tone and creative.
Cheers,
Ryan Buchanan
eROI CEO
9:15 AM
Thanks so much for the mad props on our Stale Campaign. It is working well in stirring the imagination, working on Customer Lifecycle Marketing, Segmentation and Testing, as well as closing new deals.
Mission Accomplished as the Ex-President would say.
Dylan Boyd
VP Sales and Strategy
eROI
http://www.theemailwars.com
4:47 PM
We're glad you liked our newspaper template! It's definitely important to stay in contact with clients, and email marketing is a simple, cost effective way to do that.
Thanks for the mention. We appreciate your feedback; feel free to keep it coming!
Amy Garland
Blue Sky Factory (.com)
1:05 PM
Thanks for showing off our design :-) We are glad you liked it and it put a smile on your face!
Best regards!
Greg Cangialosi
CEO
Blue Sky Factory, Inc
1:22 PM
Love to see another ESP reviewing email campaigns by "the competition." Love even more that the eROI and BSK folks (aka bigwigs) commented. Great stuff.
But Mr/Mrs MindCommet Blogger (Bryan?)...you're killing me with the use of BLAST (eROI: Sales / Marketing Blast). Ahhhhhh
Ready to
join the revolution yet?
DJ Waldow
Director of Best Practices & Deliverability
Bronto Software, Inc
919.226.9363 x110
djwaldow: twitter, AIM, MSN, Gtalk...
11:05 AM
wow eROI, thats a really well written email!
6:47 PM
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