Let's Go Rangers!

Geotargeting is an excellent way to provide your subscribers with timely and relevant content. Its easy to implement by collecting either the users' zip code or state.

My favorite hockey team has always been the New York Rangers. My folks grew up in NY/NJ. My dad always watched their games. I was born into it. Recently I signed up for their mailing list and my first email by them was a doozy.


This is an extremely well-executed example of geotargeting-based messaging done right. They know I live near Tampa, so they sent me an email to buy to tickets to a Rangers /Lightning game on two separate occasions. All it entails is to segment your database by state or zip code. Elementary stuff, really.

If anyone reading this will be in Tampa on Wednesday, November 26th, come by the St Pete Times Forum... Say hello. I'll be in section 203, row K. Let's Go Rangers!