In Gym Sign Up

A few coworkers have been attending combat class among others classes at a local gym near our office. Ive been itching to check it out the last couple of weeks however have not come prepared with proper attire. I finally went last night and signed up for a week free trial to see what the gym has to offer with no intention of joining. I really have no desire to join a gym as I have other gym accessibility however upon filling out my free trial membership I was asked for my email. I made it through the combat class and upon opening my mail this morning noticed I had a message from the gym waiting for me.

So every night the gym must compile all trial member email addresses and send them the offer message as I received it at 12:16 am. I had to admit, I was surprised to see a communication from them so I opened it to see what the message entailed. It was an offer based incentive with time related motivation tied in. If I came back to the gym within 7 days (which is the duration of the free trial) I could get 4 week money-back guarantee and 3 free introductory training sessions with a certified professional trainer valued at $150 with my new membership.

The email ended with a few specific bullets around the benefits of the gym and what makes it unique.

Although the message was a typical offer email the gym has the right idea in regards to encouraging and increasing their memberships. Will I sign up because of it, most likely not because of my circumstances however if I was actually interested in joining a gym, they might had just received a new member.