Get Ready, Go!

Time motivated emails, so stressful to me but I like the concept. Will I get the "must have" item up for sale before others or is it all just a hoax to try and sell an unlimited inventory of the product?

I signed up to receive communications from Ideeli who sends communications out around top fashion trend products with the ability to purchase at a discounted price. I'm not into all the fashion trends/name brands but was interested to see what the communications had to offer.

There are two types of members, 1st row members and second row members. Second row members are members who did not provide a mobile number upon sign up. First row members have the ability to purchase the product an hour earlier, giving them an advantage to get the product before it sells out. This tactic also entices second row members to provide a mobile number to become 1st row members.

Reasons why I like this communication:

Timing - Communication is sent out early enough before the first row purchase accessibility begins, allowing me, a second row member to upgrade if desired to be able to participate during the first row member time slot.

Call to action - I want it! button, the second call to action link. In addition, there is a link directly below which allows a user to be notified during the time period they are able to purchase the product - if its not already sold out. This gives me no need to keep going back to the site to see if the first row members are going to buy all that's available before my time slot opens. Less work on my part, all the better.

Details all included - The email is simple yet provides all the details of the product for sale and the savings I'd receive at Ideeli's price point.

Im not crazy about the design of the email, I definitely think it lacks creative support but the focus is the product/purchase and that is what I get from the message.