Videos In Email... How Many Times Do I Have To Tell You!?

It's been long debated the best way to go about implementing videos into email. Well, I'll come right out and state the obvious: it can't happen.

BUT there are cool and creative ways to execute videos in email. The simplest thing to do is to take a screenshot of the video, making that clickable which will lead the user to a landing page.


To take this a step further, take a screenshot of the video BEFORE it plays, with the opaque play button. This will entice the user even more, which will lead more traffic to your site.


Also make sure you add a text link within the email for users who can't view images.

Another quick and effective way to portray that there's a "video" in your email is to take a number of screenshots to blend together to create an animated gif.


Until email clients across the board can support flash, this is pretty much your best bet to get your audience to watch your videos. If you ever come across any company that claims they can do this, they're liars. Straight up.