Taking Advantage of Tax Deadline

I'm a little surprised to see only one company outside of accounting companies, taking advantage of the tax return deadline in regards to the slew of email campaigns I'm on. Bath and Body Works is doing an email only promotion around their aromatherapy products and the tag line "Feeling Taxed, Tax Relief". I thought it was a great idea and showed me that they are on top of their game when it comes to generating themed email messages where relevant. Although I didn't make a purchase, I can still relate to the time of year, how others must be feeling and the relief many will feel either a) after they get their taxes in and/or b) after they use Bath and Body Works products, that if purchased through via the email message, will include a discounted price. I feel the weight being lifted already, don't you?