Should Abercrombie's Click Through Be Highly Credited?

I used to subscribe to Abercrombie emails through my old email address (which I still can't seem to part ways with even though I rarely check it...why is that?) and had forgotten about them for some time so I just resigned up to see what they are up to these days. Seems like pretty much the same thing. Pretty decent subject lines however today's had a period at the end of it, not sure when we started to use periods in our subject lines but none the less the point of today's post is that Im questioning whether they are putting a high level of credit towards their click through. They send you an email with one image, typically a hot male or female body with the call to action to click through. If you are interested in their clothes, well of course you're going to click through or otherwise you wouldn't know what was new. Are they counting these click throughs as successful even though there's really no other option than to click through? Typically when I receive other retail emails, the call to action is usually some sort of discount or sale where Im more compelled to click through because I want to see what kind of deal I can get. To just browse at new clothes, not sure that does it for me, but then again, maybe Im not their target audience. What do you think, good or bad strategy in getting consumers to click through?

Just in case you were interested in todays hot bod :-).