Pop Up Sign Up

Would you sign up for an email if it came across as a pop up on the website you were visiting? A site was brought to my attention today as their way of getting users to sign up is by sending a pop up across the page. Annoying, just a little. I did have to sign up though to see what their messaging is like.

I can't imagine why the company used this method to attract new customers considering how many people cringe when they hear the word "pop up". However it may work for them for all I know. Would you try it even though pop up ads are against standard advertising best practices?