Thursday, March 13, 2008

Do YOU Believe in Harvey Dent?

If you're a film nerd like myself, you're most likely foaming at the mouth (both literally and figuratively) for The Dark Knight. The amount of advertising hasn't really hit it's stride yet, since the film's release is still a few months away, but a lot of quote - unquote "viral" marketing has begun -- most notably with the "I Believe In Harvey Dent" campaign. This faux-political campaign is taking queues from our current presidential candidates chock-full of phone messages, billboards and even a bus tour. But this isn't a high-profile "campaign" with a lot of donors behind it, no no... It's more or less a local campaign, which in my book, equates to a crappy look and identity. Here's a look at the campaign's email which announced the deployment of the bus.



As you can tell, it's nothing to write home about. It even has spacing issues... it makes me wonder if they're intentional...

At any rate, sign up for the Harvey Dent email campaign here

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