Back to the Basics

I enjoy getting the Daily Candy emails not only because of the interesting sites and products they share but because of the emails simplicity especially "The Weekend Guide". It follows the "Who, What, When, Where and Why format" and that's just what I love about it. I can scan the email for what the product is, where to go to get more info about it and why I should check it out. Keep in mind, if you are familiar with the Daily Candy and their sense of humor, you can see that they definitely add in their two cents to each and every email which is what keeps me coming back time and time again. I haven't purchased anything from their emails or even clicked through all that often however I believe its their simplistic approach that keeps me opening their emails. With that, is my open worth anything to them with the exception that Im now blogging about them?