MarketingSherpa - Take THIS!

After a South Florida hour long power outage (YIKES!). The MarketingSherpa Email Summit Concluded this afternooon. The last presentation was on
Top 5 Takeaways:

me
#1 Marketers have to be more than marketers. (be a good business person)
#2 Is 2008 the year that email marketers get religion on landing pages? (yes, as email marketers we are finally getting it)
#3 It’s all about the message. (the ratio of click to open rate is a measure of quality of content. The benchmark is roughly 25%, Make sure your value proposition is tied thru all your marketing collateral)
#4 Marketing + IT = A Happy Family :)
#5 Email isn’t dead. (reference my quote from Eric Stockton from my previous post!)

MindComet would like to Thank MarketingSherpa for such a great couple of days of amazing research and information. We will definitely be heads down for a while trying to wrap our brains on everything we came away with. We look forward to next year's Email Summit and showing how we have benefited from everything.

Readers, stay tuned, we will continue to post MANY tidbits of info we collected thru the coming weeks!! YAY EMAIL MARKETING!!!!!!!! ITS ALIVE!!!!!