LIVE from the MarketingSherpa Email Summit

So it begins! Today is the first day we are here in Miami attending the MarketingSherpa EM@IL SUMMIT ’08 Expo & Awards. We have 3 full days of learning ahead of us. The first day is already complete and we have enough information to write for weeks. Just like with anything in life, even though you are doing something correctly, doesn’t mean it is the most effective way you should be doing it. We are learning how to test, test, test, test and test (see a pattern?) until you find the most effective ways! We will be blogging live from the summit to bring you real-time information that is shared with us that you THINK you already know, but trust us...you DON’T!

There are various speakers and attendees who have so much knowledge to share. I have already had the pleasure of speaking with Eric Stockton, the President of MarketingSherpa. It was an honor to steal 15 minutes of his time and speak one on one about email marketing. He assured me that email marketing is not dead, it is definitely on the rise and a promising piece of any marketing campaign. We joked about how easy email messaging and marketing really is and how we complicate it too frequently. He was adamant to stress that before we do any piece of marketing, whether email or blogging, to ask WHY are we doing this? Ask 2 main questions in order to begin planning and executing any piece of marketing, #1 What is your objective? #2 What is the BEST way to achieve your objective? It is key to dig to get these answers before you dive into it. Do not rely on what you think as a marketer, seek answers and correct information from who you are marketing to. Its as simple as the basic sales rule, Know Your Audience!

After I spoke with Eric, everything we touched on was stressed in the presentation of the day. There is so much to share on email marketing, stay tuned to receive the knowledge transfer we are going to be communicating to you for free!! Can't beat that.